NEWS & BLOG
What’s going on
Helping people tell their stories and advocating for a healthier world.
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Hoori speaks about Holding on to Soul in Life Science
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Larry speaks about the Importance of Brand Strategy in Life Science
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Larry and Hoori tell MM+M their favorite campaigns from 2024
Our views
Brand Clarity Assessments for Life Science Companies
A rigorous, evidence-based framework for assessing brand clarity in life science, biotech and healthcare.
An EOY checklist for life science marketing leaders
Looking back and forward before you close the books on 2025
The vital role of brand strategy for startups
Being intentional about your brand strategy and story early on provides an invaluable strategic asset that can accelerate everything else you’re trying to achieve.
The funny thing about “brand resistant” audiences
Sometimes companies will hear this from customers in market research or in the field, and they'll believe it. They shouldn't.
Getting everyone on the same page
What’s your elevator pitch? What to do when the answer is, “It depends…”
When saying the same thing, only louder, isn’t working
Tactical communications are an easy sell. But convincing the company to dive into the strategy behind those communications? That can be a more difficult conversation.
News
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Larry joins the Compass Pro Bono Chicago Advisory Board.
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Hoori is named as a 2025 Vanguard on the inaugural BLOC (Biopharma Leaders of Color) 100 list
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Larry joins the Children’s Literacy Initiative Board of Directors
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San Diego Business Journal features Hoori as a Leader of Influence in Life Sciences 2025
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Larry featured as a Compass Pro Bono volunteer leader
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Hoori joins the 2025 CLS Pantheon Awards Advisory Committee
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Hoori champions the powerful scientific stories that stand alongside the very best in arts, advocacy, AI and digital innovation at the 29th Webby Awards
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Hoori joins the Webby Awards as a Judge and Member of the International Academy of Digital Arts and Sciences (IADAS)
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Hoori is featured on the cover of San Diego Magazine's 2025 Charitable SD Issue
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Hoori speaks at the California Life Sciences Inclusive Leadership Symposium: Leading the Change: Embracing Inclusion for Collective Success
