WORKSHOPS & SPEAKING ENGAGEMENTS
Insight in the room
Book Logic & Heart for your next event or leadership meeting.
Whether it's a customizable webinar, an in-person keynote, a board presentation, or a hands-on strategy workshop, our experts bring decades of industry insight to help your team think sharper and align faster.
ADVISORY & SPEAKING SERVICES
Why bring in Logic & Heart?
Decades of Industry Expertise
Unrivaled insight from seasoned industry leaders.
Nationally Recognized Voices
Frequent contributors at leading industry conferences.
Tailored to Your Audience
From startups to established companies, policymakers to VCs and PEs, we shape the message to fit the room.
Hoori talks about holding onto soul in life science
Larry discusses the role of brand strategy in life science
ONE-DAY WORKSHOPS
L&H Alignment Labs
High-energy, one-day workshops that turbocharge strategic thinking and unite leadership teams around a shared vision.
If you have a specific challenge you’re looking to work through, a single-day workshop may be the answer. Here are a few different types of engagement to get the ideas flowing.
01
Communication Workshops
Leadership Alignment: Life science, pharma and healthcare organizational leadership and strategic alignment
Departmental Alignment: Uncovering interdepartmental communication disconnects, such as Commercial, R&D, Manufacturing and Regulatory teams
Marketplace Alignment: Identifying key audience challenges as informed by technological and marketplace headwinds
GTM Specifics: Translating broadly focused objectives into targeted marketing opportunities and tighter GTM plans
Organizations that have identified a specific brand communication challenge requiring a bespoke workshop
BEST SUITED FOR
Alignment Playbook clarifying specific communication challenges and establishing definitive steps to align your teams toward a more focused and intentional brand strategy.
Brand Alignment Score, which can be used as a benchmark to measure how well your company’s people, messaging, and actions reflect and reinforce your brand strategy, and where the opportunities exist to close the gaps.
WHAT YOU GET
02
Roadmapping Strategic Initiatives
Communication White Space: Competitive brand strategy approaches for biotech and life science commercial teams
Recruitment Initiatives: Examination and re-imagination of employer brands to elevate recruitment and enhance retention
Thought Leadership: Translating areas of expertise and stakeholder engagements into the basis of a center of excellence
BEST SUITED FOR
Organizations that have specific campaigns and/or internal or external facing initiatives
Strategic Focus Playbook, including a roadmap to build on insights and work with agencies to implement newly defined objectives.
WHAT YOU GET
03
Product, Sales & Marketing Game Planning
Growth Alignment: Informing strategic thinking behind technology and product line extensions, regional and global expansion, and new methodology adoption
Commercial Team Alignment: Biotech and life science organizational and divisional brand strategy, including sales meeting workshops to help align commercial teams to company goals
Energizing Team Meetings: Optimization and integration of quarterly and annual brand and marketing reviews for agile and assembled teams across regions or markets
BEST SUITED FOR
Commercial teams looking to energize monthly, quarterly or annual meetings or off-sites
Alignment Playbook, identifying sales and marketing challenges and disconnects, including a roadmap that teams can use to work toward a single brand story that speaks to sales, marketing, and growth initiatives.
WHAT YOU GET
Employee Purpose Alignment: Connecting company mission and vision to day-to-day work, so employees feel part of something bigger than a product or platform
Cross-Cultural Team Building: Bridging communication gaps across regions, functions, and backgrounds to build a unified team narrative
Inclusive Culture Development: Embedding inclusivity into team practices and leadership behavior, not just policy
04
Alignment & Inspiration
Organizations navigating growth, M&A, or cultural change who need to re-unite teams around a shared purpose
BEST SUITED FOR
Culture Alignment Playbook, outlining strategies to reinforce mission, build cross-cultural cohesion, and translate inclusivity goals into everyday practice.
WHAT YOU GET