Powerful
stories

move markets

Logic & Heart is a boutique marketing agency that helps biotech, life science and healthcare companies become extraordinary brands.

We build stories that capture not just what a company does, but why it exists, what drives the people inside it, and why the world is better because of it.

Go deep before you go further

OUR APPROACH

The stories that move people are built on a strong brand foundation, grounded in rigorous, evidence-based research into your science, your audiences and the market.

So when we bring your story to life, you know it will work across every touchpoint, tactic and conversation.

Is your story working as hard as your science?

WORKING WITH US

The right story can make sure your story stands out. Here are some of the story challenges we help companies work through.

When investors, partners or customers hear your pitch and still don’t get why they should care
When the story changes depending on who’s telling it, and prospects are starting to notice
When the company or the market has moved on, but your story is still selling yesterday’s version
When a fundraise, launch or pivot is coming fast, and the story you have isn't ready to carry the weight
When you're coming out of stealth and have one shot to make the right people understand exactly why you matter
When you need the caliber of a big agency now, without the overhead or ramp-up time to get there
When fractional marketing leadership is a practical next step

See how we can help

Science, strategy and storytelling

WHO WE ARE

Companies draw investors, partners and customers in when their stories make people want to be part of what they're building.

Together with our Heartlist partners, we bring decades of experience, combining deep scientific literacy with the creative instincts to turn complex ideas into stories that stand out and move people.

Meet the team

THE COMPANY WE’VE KEPT

“Hoori and Larry are the kind of rare talent that some go entire careers without encountering, combining deep expertise with exceptional empathy, strategic clarity, and creative brilliance.

“They helped us break out of our internal silos, asking the right questions, uniting subject matter experts, and surfacing insights that even our most seasoned internal teams had not considered.

“More than that, they look past traditional corporate goals and metrics to focus on what truly matters: the people behind the work, the motivations that drive us, and the real-world change we want to create.”