Strategy and execution at work

CASE STUDIES

A selection of projects that reflect how we think and what we build.

Larry Koplow Larry Koplow

Illumina New to NGS

Overcoming internal resistance to create a more welcoming (and award-winning) approach for an intimidating technology.

[Strategy + Creative]

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Larry Koplow Larry Koplow

Intelliguard

How reframing a technology story around safety helped solve a 15-year communication problem

[Strategy + Creative]

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Larry Koplow Larry Koplow

Lupron Depot-PED

Giving children and their caregivers agency over a scary condition

[Creative Tactics]

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Larry Koplow Larry Koplow

Amitiza

Giving patients the confidence to talk about a condition they've learned to live with in silence

[Creative Tactics]

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Larry Koplow Larry Koplow

PediaSure

Helping parents make sure their kids get the nutrition they need to grow and thrive

[Creative Tactics]

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