OUR SERVICES

Let’s build your brand story

Companies draw investors, partners and customers in when their stories make people want to be part of what they're building.

Going deep before you go further

We believe the stories that move people are built on a strong brand foundation. We go deep, conducting rigorous, evidence-based research into your science, your audiences, and the market, finding meaning and a unique position that you can own. That’s how you can be sure your story will work across every touchpoint, tactic and conversation.

01

Brand Strategy

SETTING THE FOUNDATION

We dive in to understand your science, your vision, what you want to say, and the impact you want to have, and then uncover insights that speak to the marketplace: what’s most important to your audiences and what’s differentiated from competitors.

DELIVERABLES

  • Brand Positioning

  • Audience Insight Deep Dive

  • Audience-Specific Messaging

  • Competitive Language Map

  • White Space Visualization

  • Brand Narrative

  • Brand Architecture

  • Brand Voice

02

Execution & Brand Stewardship

CARRYING IT THROUGH

We’ve worked together to build a compelling and meaningful brand story. Now let’s bring it to life through every channel and every communication.

Through our Heartlist partners, we provide best-in-class creative and marketing teams, carefully selected for your specific project.

DELIVERABLES

  • Websites

  • Creative Campaigns

  • Print Collateral

  • Convention Tactics

  • Investor Presentations

  • Sales Decks

  • Channel Strategy

  • Go-to-Market Playbooks

  • Measurement Frameworks

  • Ongoing Communication Consultation

03

Workshops & Speaking Engagements

ALIGNMENT & INSPIRATION

People don’t come to work for a platform or a product. They come to work for a company, to be inspired by its purpose, and to be a part of the mission and vision to improve lives and make the world a healthier place.

We help create a sense of unity, bringing the brand to life for current and future employees.

DELIVERABLES

  • Strategic Alignment

  • Internal Alignment

  • Cross-Cultural Narratives

  • Inclusivity Training

L&H Alignment Labs

High-energy, one-day workshops that turbocharge strategic thinking and unite leadership teams around a shared vision.

Find out more

OUR METHODOLOGY

Born from years of experience working with companies of all sizes and at every stage. Structured enough to ensure nothing critical is overlooked. Flexible enough to stay relevant to your unique position and future goals.

Alignment

Uncovering the underlying issues preventing your brand from standing out.

Approach

Building a strategic approach specific to your needs and goals.

Insights

Research and analysis to reveal undiscovered truths that matter to your audiences.

Blueprint

Your Brand Strategy Blueprint – the foundation for every touchpoint.

Stewardship

Ongoing guidance so your audiences believe in what you're building.

“They listened deeply to what we had to say, and through their reflections and analysis, we came to see our program in a new light. We learned brand development techniques that will help us align our program with our social justice and civic mission. Their guidance left us excited to get started, and we now know what steps to take to reach our goal!”

“

Amy Cross

Managing Director of Advocacy, Impact for Equity