here’s to the dreamers and the doers
Logic & Heart represents more than just our initials. One of us isn’t Logic and the other Heart (despite our many arguments over which one of us is which).
Above all else, Logic & Heart represents aspiration and action. Truth and meaning. Deep insights that change the way we see things, help us make true connections, and fuel a healthier world.
That’s why we’re for like-minded people. Companies filled with aspiration and fueled by purpose. Visionaries leading the charge toward a healthier world, and passionate teams making that world a reality.
Leveraging both logic and heart is our approach to building foundational brand strategies that empower unique, meaningful, and fully realized brand stories, for companies who need to be heard.
our beliefs
impact
Striving to make the world a healthier place starts with a sometimes crazy notion – that we can truly make a difference if we don’t just think about doing something. We act on it.
commitment
Our number one job isn’t what you’d expect (something like best-in-class strategy, sales impact, or understanding audiences). Our most important goal is to be a true partner, and do everything in our power to help our clients succeed. Everything else flows from there.
honesty
A good working relationship means open, consistent, and empathetic dialogue. But a great relationship goes a step further – listening, challenging, probing, and assuming we don’t have all the answers yet, but we will.
courage
There are so many reasons not to stand up for what you believe, to take on overwhelming challenges, to change the conversation. We believe decisions based on boldness, bravery, and conviction are never easy, but they are always necessary.
“Larry and Hoori not only coalesced my team's varying viewpoints, they were able to get enthusiastic involvement from those who aren’t usually front-line participators. Their combination of smarts, out-of-the-box thinking, and process-oriented approach led to unexpected and game-changing ideas we could not have come up with on our own.”
Susan Stipa, CEO, Phylloceuticals, Inc.
our team
Larry Koplow
Co-Founder + Chief Brand Strategist
Larry knows the next great idea is always out there. He dives deep, asks lots and lots of questions, and loves “huh” moments that seem small to everyone else, but end up being the keys that unlock meaningful connections and new conversations.
As a long-time creative director, writer and strategist, Larry doesn’t just help build brand foundations. He knows how they will be used to fuel stories that stick. Like writing the award-winning ad featuring a box of fries playing soccer. Conceiving and curating an agency’s Instagram travelogue through Kenya. And turning balloon animals into constipation symptoms.
His career has taken him from the courtroom (as a lawyer, not a defendant) to the soundstage, and from boardrooms to the Battle of the Agency Bands. Along the way, he has worked on everything from mass spectrometry to next generation sequencing, cell & gene therapy to children’s ERs, and precocious puberty to cytogenomics.
Larry believes he is the “Heart” of Logic & Heart, but knows it’s still up for debate.
Hooriya Hussain
Co-Founder + Chief Client Officer
Hooriya is an award-winning marketer and client services director who builds brand empires for her clients. She works with companies to help uncover the unknown and decipher the difficult, decluttering complex marketing problems and transforming them into clear strategies and actionable plans.
By partnering closely with leadership teams, she creates value through early planning and cross-functional marcomm alignment. She is based in San Diego.