WHAT WE DO

Let’s build your brand story

The barrier to growth isn’t always the science. It’s clarity.

THE CHALLENGE

Non-scientific barriers to growth

When your story, strategy, and teams are not in sync, it can make it harder for your company to gain traction in a competitive market.

  • Fragmented Leadership
    Slows down decision-making and achievement of milestones

  • Unclear Strategic Storytelling
    Difficulty in securing follow-on funding or partnership buy-in

  • Commercialization Bottlenecks
    Complex science with unclear market pathway or differentiation

  • Investor Skepticism
    Scientific story doesn’t translate into investor confidence or policy traction

  • Cultural Drift After Acquisition or Scaling
    Loss of early momentum, mission drift, and disengagement

We develop brand stories that connect science to value, enhancing commercial readiness and leadership & investor alignment.

01

Brand Strategy

SETTING THE FOUNDATION

There are all sorts of reasons why your story isn’t being heard.

We dive in to understand your science, your vision, what you want to say, and the impact you want to have, and then uncover insights that speak to the marketplace – what’s most important to your audiences and what’s differentiated from competitors.

DELIVERABLES

  • Brand Positioning

  • Mission & Vision

  • Technology/Scientific Deep Dive

  • Qualitative & Quantitative Research

  • Insight Development

  • Brand Narrative

  • Brand Architecture

  • Brand Voice

OUR SERVICES

How we help

02

Brand Guidance & Stewardship

CARRYING IT THROUGH

We’ve worked together to build a compelling and meaningful brand story. Now how do you activate it and ensure it comes through with every communication?

We provide ongoing partnership and relationships with best-in-class creative and tactical agencies, making sure your brand strategy is clearly conveyed at every touchpoint.

DELIVERABLES

  • Agency Partnership

  • Creative & Tactical Strategy & Briefs

  • Communication Structure

  • Brand Guidelines

  • Ongoing Communication Consultation

03

Workshops & Speaking Engagements

ALIGNMENT & INSPIRATION

People don’t come to work for a platform or a product. They come to work for a company, to be inspired by its purpose, and to be a part of the mission and vision to improve lives and make the world a healthier place.

We help create a sense of unity, bringing the brand to life for current and future employees.

DELIVERABLES

  • Strategic Alignment

  • Internal Alignment

  • Cross-Cultural Narratives

  • Inclusivity Training

L&H Alignment Labs

High-energy, one-day workshops that turbocharge strategic thinking and unite leadership teams around a shared vision.

Find out more
Find out more

Alignment

Uncovering the underlying issues preventing your brand from standing out.

Approach

Building a strategic approach specific to your needs and goals.

Insights

Research and analysis to reveal undiscovered truths that matter to your audiences.

Blueprint

Your Brand Strategy Blueprint – the foundation for every touchpoint.

Stewardship

Ongoing guidance so your audiences believe in what you're building.

Born from years of experience working with companies of all sizes and at every stage. Structured enough to ensure nothing critical is overlooked. Flexible enough to stay relevant to your unique position and future goals.

OUR APPROACH

The L&H methodology

“They listened deeply to what we had to say, and through their reflections and analysis, we came to see our program in a new light. We learned brand development techniques that will help us align our program with our social justice and civic mission. Their guidance left us excited to get started, and we now know what steps to take to reach our goal!”

“

Amy Cross

Managing Director of Advocacy, Impact for Equity