let’s build
your brand story
The barrier to growth isn’t always the science. It’s clarity.
When your story, strategy, and teams are not in sync, it can make it harder for your company to gain traction in a competitive market.
Non-Scientific Barriers to Growth
Fragmented Leadership: Slows down decision-making and achievement of milestones
Unclear Strategic Storytelling: Difficulty in securing follow-on funding or partnership buy-in
Commercialization Bottlenecks: Complex science with unclear market pathway or differentiation
Investor Skepticism: Scientific story doesn’t translate into investor confidence or policy traction
Cultural Drift After Acquisition or Scaling: Loss of early momentum, mission drift, and disengagement
our services
We develop brand stories that connect science to value, enhancing commercial readiness and leadership & investor alignment.
brand strategy
Setting the Foundation
There are all sorts of reasons why your story isn’t being heard. We dive in to understand your science, your vision, what you want to say, and the impact you want to have, and then uncover insights that speak to the marketplace – what’s most important to your audiences and what’s differentiated from competitors.
Insight Development
Brand Narrative
Brand Architecture
Brand Voice
Brand Positioning
Mission & Vision
Technology/Scientific Deep Dive
Qualitative & Quantitative Research
brand
guidance &
stewardship
Carrying It Through
We’ve worked together to build a compelling and meaningful brand story. Now how do you activate it and ensure it comes through with every communication? We provide ongoing partnership and relationships with best-in-class creative and tactical agencies, making sure your brand strategy is clearly conveyed at every touchpoint.
Agency Partnership
Creative & Tactical Strategy & Briefs
Ongoing Communication Consultation
Communication Structure
Brand Guidelines
workshops
& speaking engagements
Alignment & Inspiration
People don’t come to work for a platform or a product. They come to work for a company, to be inspired by its purpose, and to be a part of the mission and vision to improve lives and make the world a healthier place. We help create a sense of unity, bringing the brand to life for current and future employees.
Strategic Alignment
Internal Alignment
Cross-Cultural Narratives
Inclusivity Training
L&H
Alignment Lab
If you have a specific challenge you’re looking to work through, a single-day workshop may be the answer.
Through the L&H Alignment Lab, we will customize a high-energy, one-day workshop designed to turbocharge your strategic thinking and unite your leadership teams.
Through a mix of preparation, interactive discussions, and breakout sessions, we will guide your leadership teams to help identify communication disconnects, uncover opportunities, and align on a plan going forward.
our methodology
The L&H Methodology is born from years of experience working with companies of all sizes and at every stage. While the structure ensures nothing critical is overlooked, its flexibility ensures the outcomes are highly relevant to your unique position and future goals.
ALIGNMENT
What you think you’re solving for might not be what is actually holding your brand back. We dig deep to uncover and align on the underlying issues that are preventing your brand from standing out and connecting with your audiences.
APPROACH
We build a strategic approach specific to your needs that gets you and your team involved and excited.
INSIGHTS
Our Insights Intelligence process leverages research, deep-dive analysis, insight mining, and pattern recognition to reveal undiscovered and under-examined truths that connect with what really matters to your audiences.
BLUEPRINT
Through a synthesis of inputs and analysis, we develop your Brand Strategy Blueprint – the foundation that empowers you to reframe your brand story at every touchpoint and fuel it with clarity and meaning.
STEWARDSHIP
We don’t just build brands. Through ongoing stewardship, we help guide internal stakeholders and external partners to the right story at the right moment, so your audiences believe in what you’re building and where you’re headed.
“They listened deeply to what we had to say, and through their reflections and analysis, we came to see our program in a new light. We learned brand development techniques that will help us align our program with our social justice and civic mission. Their guidance left us excited to get started, and we now know what steps to take to reach our goal!”
Amy Cross, Managing Director of Advocacy, Impact for Equity