L&H
Alignment Lab
High energy, one-day workshops designed to turbocharge your strategic thinking and unite your leadership teams.
If you have a specific challenge you’re looking to work through, a single-day workshop may be the answer. Here are a few different types of engagement to get the ideas flowing.
communication workshops
Leadership Alignment: Life science, pharma and healthcare organizational leadership and strategic alignment
Departmental Alignment: Uncovering interdepartmental communication disconnects, such as Commercial, R&D, Manufacturing and Regulatory teams
Marketplace Alignment: Identifying key audience challenges as informed by technological and marketplace headwinds
GTM Specifics: Translating broadly focused objectives into targeted marketing opportunities and tighter GTM plans
Organizations that have identified a specific brand communication challenge requiring a bespoke workshop
BEST SUITED FOR
Alignment Playbook clarifying specific communication challenges and establishing definitive steps to align your teams toward a more focused and intentional brand strategy.
Brand Alignment Score, which can be used as a benchmark to measure how well your company’s people, messaging, and actions reflect and reinforce your brand strategy, and where the opportunities exist to close the gaps.
WHAT YOU GET
roadmapping strategic initiatives
Communication White Space: Competitive brand strategy approaches for biotech and life science commercial teams
Recruitment Initiatives: Examination and re-imagination of employer brands to elevate recruitment and enhance retention
Thought Leadership: Translating areas of expertise and stakeholder engagements into the basis of a center of excellence
Organizations that have specific campaigns and/or internal or external facing initiatives
BEST SUITED FOR
Strategic Focus Playbook, including a roadmap to build on insights and work with agencies to implement newly defined objectives.
WHAT YOU GET
product, sales & marketing game planning
Growth Alignment: Informing strategic thinking behind technology and product line extensions, regional and global expansion, and new methodology adoption
Commercial Team Alignment: Biotech and life science organizational and divisional brand strategy, including sales meeting workshops to help align commercial teams to company goals
Energizing Team Meetings: Optimization and integration of quarterly and annual brand and marketing reviews for agile and assembled teams across regions or markets
Commercial teams looking to energize monthly, quarterly or annual meetings or off-sites
BEST SUITED FOR
Alignment Playbook, identifying sales and marketing challenges and disconnects, including a roadmap that teams can use to work toward a single brand story that speaks to sales, marketing, and growth initiatives.
WHAT YOU GET
HOW IT WORKS
A. Prep that Pays Off
Curated pre-reads and AI prompts to set context and maximize workshop time
B. Interactive Workshop
Guided discussions and breakout sessions with targeted exercises designed to spark candid conversation and build cross-functional consensus
C. Actionable Insights
A clear post-workshop readout with findings, recommendations, and practical tools that pinpoint gaps and establish a strategic roadmap