powerful stories
move markets
Get your story straight and gain a competitive edge.
Logic & Heart is a specialty brand strategy agency that unlocks the commercial and cultural potential of biotech, life science, and healthcare companies by aligning science, strategy, and storytelling.
what we do
We develop brand stories that connect science to value, enhancing commercial readiness and leadership & investor alignment.
brand strategy
Setting the Foundation
We dive in to understand your science, your vision, what you want to say, and the impact you want to have, and then uncover insights that speak to the marketplace.
brand guidance
& stewardship
Carrying It Through
We provide ongoing partnership and relationships with best-in-class creative and tactical agencies, making sure your brand strategy is clearly conveyed at every touchpoint.
workshops & speaking engagements
Alignment & Inspiration
People want to be inspired by your company’s purpose, and to be a part of the mission and vision to improve lives and make the world a healthier place. We help create a sense of unity, bringing your brand to life for current and future employees.
L&H Alignment Lab
Unique One-Day Engagements
If you have a specific challenge you’re looking to work through, a single-day workshop may be the answer.
Through the L&H Alignment Lab, we will customize a high-energy, one-day workshop designed to turbocharge your strategic thinking and unite your leadership teams.
recent work
Our agency may be fairly new, but we’ve been doing this for a while. Check out some of the strategies we’ve built at our prior stops.
-
![]()
Thermo Fisher Toxicology
-
![]()
Illumina New to NGS
-
![]()
Intelliguard
the company we’ve kept
“Hoori and Larry are the kind of rare talent that some go entire careers without encountering, combining deep expertise with exceptional empathy, strategic clarity, and creative brilliance.
“They helped us break out of our internal silos, asking the right questions, uniting subject matter experts, and surfacing insights that even our most seasoned internal teams had not considered.
“More than that, they look past traditional corporate goals and metrics to focus on what truly matters: the people behind the work, the motivations that drive us, and the real-world change we want to create.”
Robert Yamulla, Genomic Access Marketing Lead, Illumina
the latest from L&H
-
Larry's views on the vital role of brand strategy for startups
-
Hoori is named as a 2025 Vanguard on the inaugural BLOC 100 list
-
Larry joins the Compass Pro Bono Chicago Advisory Board
-
San Diego Business Journal features Hoori as a Leader of Influence in Life Sciences 2025