unleash your brand’s potential

For biotech, life science, and healthcare companies, building an emotionally resonant and sustainable brand is key to driving long-term growth and trust.

Logic & Heart is a specialty brand strategy agency focused exclusively on developing unique, meaningful, and fully realized brand stories that bring actionability to your vision, connect with audiences, and help accelerate everything you’re looking to achieve.

our services

BRAND STRATEGY

  • Brand Positioning

  • Mission & Vision

  • Technology/Scientific Deep Dive

  • Qualitative & Quantitative Research

  • Insight Development

  • Brand Narrative

  • Brand Architecture

  • Brand Voice

BRAND GUIDANCE & STEWARDSHIP

  • Agency Partnership

  • Creative & Tactical Strategy & Briefs

  • Ongoing Communication Consultation

  • Communication Structure

  • Brand Guidelines

WORKSHOPS & SPEAKING ENGAGEMENTS

  • Strategic Alignment

  • Internal Alignment

  • Cross-Cultural Narratives

  • Inclusivity Training

Our agency may be fairly new, but we’ve been doing this for a while. Check out some of the strategies we’ve built at our prior stops.

recent work

  • Thermo Fisher Toxicology

  • Illumina New to NGS

  • Intelliguard

SEE OUR WORK

the company we’ve kept

“Hoori and Larry are the kind of rare talent that some go entire careers without encountering, combining deep expertise with exceptional empathy, strategic clarity, and creative brilliance.

“They helped us break out of our internal silos, asking the right questions, uniting subject matter experts, and surfacing insights that even our most seasoned internal teams had not considered.

“More than that, they look past traditional corporate goals and metrics to focus on what truly matters: the people behind the work, the motivations that drive us, and the real-world change we want to create.”

Robert Yamulla, Genomic Access Marketing Lead, Illumina

the latest from L&H

  • Larry's views on the vital role of brand strategy for startups

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  • Hoori is named as a 2025 Vanguard on the inaugural BLOC 100 list

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  • Larry joins the Children's Literacy Initiative Board of Directors

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  • San Diego Business Journal features Hoori as a Leader of Influence in Life Sciences 2025

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let’s chat