L&H Alignment Labs

High energy workshops designed to turbocharge your strategic thinking and unite your leadership teams.

ENGAGEMENT IDEAS

How it works

If you have a specific challenge you’re looking to work through, a single-day workshop may be the answer. Here are a few different types of engagement to get the ideas flowing.

Communication Workshops

Leadership Alignment: Life science, pharma and healthcare organizational leadership and strategic alignment

Departmental Alignment: Uncovering interdepartmental communication disconnects, such as Commercial, R&D, Manufacturing and Regulatory teams

Marketplace Alignment: Identifying key audience challenges as informed by technological and marketplace headwinds

GTM Specifics: Translating broadly focused objectives into targeted marketing opportunities and tighter GTM plans

Organizations that have identified a specific brand communication challenge requiring a bespoke workshop

BEST SUITED FOR

Alignment Playbook clarifying specific communication challenges and establishing definitive steps to align your teams toward a more focused and intentional brand strategy.

Brand Alignment Score, which can be used as a benchmark to measure how well your company’s people, messaging, and actions reflect and reinforce your brand strategy, and where the opportunities exist to close the gaps.

WHAT YOU GET

Roadmapping Strategic Initiatives

Communication White Space: Competitive brand strategy approaches for biotech and life science commercial teams

Recruitment Initiatives: Examination and re-imagination of employer brands to elevate recruitment and enhance retention

Thought Leadership: Translating areas of expertise and stakeholder engagements into the basis of a center of excellence

Organizations that have specific campaigns and/or internal or external facing initiatives

BEST SUITED FOR

WHAT YOU GET

Strategic Focus Playbook, including a roadmap to build on insights and work with agencies to implement newly defined objectives.

Product, Sales & Marketing Game Planning

Growth Alignment: Informing strategic thinking behind technology and product line extensions, regional and global expansion, and new methodology adoption

Commercial Team Alignment: Biotech and life science organizational and divisional brand strategy, including sales meeting workshops to help align commercial teams to company goals

Energizing Team Meetings: Optimization and integration of quarterly and annual brand and marketing reviews for agile and assembled teams across regions or markets

Commercial teams looking to energize monthly, quarterly or annual meetings or off-sites

BEST SUITED FOR

Alignment Playbook, identifying sales and marketing challenges and disconnects, including a roadmap that teams can use to work toward a single brand story that speaks to sales, marketing, and growth initiatives.

WHAT YOU GET