Powerful
stories

move markets

Logic & Heart is a boutique marketing agency that helps biotech, life science and healthcare companies become extraordinary brands.

We build stories that capture not just what a company does, but why it exists, what drives the people inside it, and why the world is better because of it.

Go deep before you go further

OUR APPROACH

The stories that move people are built on a strong brand foundation, grounded in rigorous, evidence-based research into your science, your audiences and the market.

So when we bring your story to life, you know it will work across every touchpoint, tactic and conversation.

See our services

Science, strategy and storytelling

WHO WE ARE

Companies draw investors, partners and customers in when their stories make people want to be part of what they're building.

Together with our Heartlist partners, we bring decades of experience, combining deep scientific literacy with the creative instincts to turn complex ideas into stories that stand out and move people.

Meet the team

THE COMPANY WE’VE KEPT

OUR WORK

The brands we’ve built

These are just a few of the companies we’ve helped over our careers.

Thermo Fisher Toxicology
Illumina New to NGS
Intelliguard

See the case studies

“Hoori and Larry are the kind of rare talent that some go entire careers without encountering, combining deep expertise with exceptional empathy, strategic clarity, and creative brilliance.

“They helped us break out of our internal silos, asking the right questions, uniting subject matter experts, and surfacing insights that even our most seasoned internal teams had not considered.

“More than that, they look past traditional corporate goals and metrics to focus on what truly matters: the people behind the work, the motivations that drive us, and the real-world change we want to create.”